This postgraduate design dissertation explores biomimicry as a design method within a circular economy. It studies how this approach can influence and inspire modern-day consumers to adapt a more sustainable consumption behaviour. The dissertation aims to construct a theoretical framework around our current consumerism and its effects on our environment in order to identify future sustainable concepts of consumption. It also explores fundamental biomimetic functions and strategies which intend to contribute towards an increase in sustainability by taking inspiration from the natural world. The qualitative research provides new insights into how consumerism is perceived by our society and how biomimicry can shift people’s perspectives regarding their relationship with nature. The research is concluded by the argument of how behavioural changing design must start to consider the applications of biomimetic methodologies within its approach in order to truly design towards a more sustainable future.

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