‘Lyx Interior Design’ is a fictional and multidisciplinary project created during my undergraduate education at the University of Central Lancashire. The project combines subjects such as creative video production, projection mapping, graphic design, product development, 3D printing and packaging design alongside the exploration of business and advertising strategies. The project consisted out of the creation of an imaginary interior product design brand, whose corporate identity had to be identified and designed, as well as the brands advertising and promotional material, a prototype product and the product packaging.